The importance of Organic Social Content: Skutch Media's Strategy for Maximum Engagement
In the insane world of digital marketing, organic social content remains a cornerstone. Almost every business owner recognizes its importance, yet many struggle with creating engaging content. At Skutch Media, based in Atlanta, we've honed a content model that efficiently transforms high-quality, long-form video content—whether a podcast, video course, or instructional video—into a multitude of impactful, organic social media pieces and other marketing assets.
Gary Vaynerchuk on the Value of Podcast Clips
Recently, on the podcast “The Skinny Confidential, Him & Her Show”, Gary Vaynerchuk discussed the pivotal role of organic social creative in marketing. Promoting his new book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World,” Gary highlighted, "The only reason I do podcasts is for the social clips." He understands the critical importance of leveraging long-form content to produce valuable snippets that enhance reach and engagement—perfect for today’s quick-consumption media landscape.
Skutch Media’s Long-to-Short Form Content Model
At our podcast studio in Atlanta, our process starts with the creation of engaging long-form content, such as video podcasts and extensive interviews. This content isn't just valuable in its entirety but is also a treasure trove for creating shorter, highly shareable marketing assets optimized for each digital platform.
Content Creation: We begin with a strategic session to outline your business objectives and key messages, ensuring the long-form content encapsulates your brand’s essence.
Professional Production: Leveraging state-of-the-art equipment and expertise, we capture 4K cinematic video and professional audio at our video production facility in Old Fourth Ward, Atlanta. This quality content serves as the backbone for multiple marketing assets.
Content Batching: This is where the magic happens. We dissect the comprehensive content to identify key moments, quotes, and engaging discussions. These segments are then refined into shorter clips or other marketing assets, each crafted to resonate on different digital platforms.
Distribution Strategy: With a batch of ready-to-publish posts, we strategically schedule content releases to maintain online consistency, boosting SEO and keeping your community engaged.
Analytics and Refinement: By monitoring performance and engagement metrics, we continually refine our strategy to optimize reach and interaction, ensuring your content effectively serves its purpose.
Is This Process Customizable?
Absolutely. Every brand and business has unique content needs and resources. At Skutch Media, we collaborate closely with you to develop a model and process that aligns with your specific requirements.
Why Organic Content Matters
Organic social content builds trust and loyalty. It allows brands to establish a voice, share their expertise, and more importantly, build a community—not just a market. In an environment saturated with advertisements, organic content stands out by delivering genuine value. At Skutch Media, we don’t just create content—we create opportunities for you to provide that value.
Let us demonstrate how our long-to-short form content model can build your community and maximize your social presence. View our packages, or contact us to set up a consultation today in Atlanta.
